VINTUBA.COM IS A WINE BLOG/FORUM THAT WAS LOOKING FOR AN IDENTITY TO DISNTUISH ITSELF FROM THE SMORGASBORD OF WINE BLOG AFFICIANADOS. THE TYPICAL LOGO IS CHARACTERIZED BY THE NAPKIN RED RING LEFT AFTER A FINISHED BOTTLE. VINTUBA'S ANGLE WAS THAT THE DRINKING WINE SHOULD BE THE THIRST FOR THE JOURNEY OF DISCOVERY NOT THE DESTINATION OF AN EMPTY BOTTLE. I USED THE IMAGE OF A SWIRLING GLASS TO EMPHASIZE THE BEGINNING OF AN EXPERIENCE. TO ENSURE THAT THE DESIGN WAS WEB 2.0 FRIENDLY I CHOSE A ENERGETIC TYPEFACE WITH TWO "WINE" SHADES.