About About Contact Portfolio Maison Nouveau Imagine Software Jack Spade Jeremiah's Pick Coffee Prevent Child Abuse Vintuba Krylon Lobo Solutions LECG + XPRT Forum Interests Photography/Illustration Non-Work Work	KRYLON HAS LONG BEEN THE CHOSEN WEAPON FOR ADOLESCENT ANGST. THE ANGLE FOR THIS CAMPAIGN CONCEPT WAS THAT KRYLON COULD PAINT ANYTHING. IN THE CASE OF THIS PROPOSED BILLBOARD, THE PRODUCT IS PERCEIVED AS A CONVENIENT ALTERNATIVE TO ROLLER & CLOTH PAINTING WITH THE TAGLINE DIVIDED - "SPRAY. PAINT.". BY ISOLATING THE WORDS IT FORCES THE VIEWER TO ACKNOWLEDGE THE CONVENIENCE AND THE PROCESS SEPARATELY.