About About Contact Portfolio Maison Nouveau Imagine Software Jack Spade Jeremiah's Pick Coffee Prevent Child Abuse Vintuba Krylon Lobo Solutions LECG + XPRT Forum Interests Photography/Illustration Non-Work Work	JACK SPADE BAGS THE BROTHER COMPANY TO KATE SPADE, BEGAN IN A WAREHOUSE IN 1996 WITH THE INTENT TO COMBINE DESIGN AND FUNCTIONALITY. INSPIRED BY THE "TYPICAL MAN DWELLING" OUR BAGS FOR MEN CAMPAIGN CONCEPT PLACED THE PRODUCT IN ATYPICAL SITUATIONS. IN SUCH AN ENVIRONMENT WE FOUND THAT IT DIDN'T LOCK THE PRODUCT INTO A SPECIFIC DEMOGRAPHIC. I SWEAR THAT WAS NOT MY SINK.